Putting in Work

You have several social media accounts, but are you getting the most out them? Are they helping you market your work and build your brand or are they just taking up all your time? Putting in Work is a weekly dose of advice and perspective from a business marketer born and raised in Scranton that will help you get the most out of your media.

 Cory Wolff

PUTTING IN WORK: Video production and small business marketing with TwentyFiveEight Studios

PUTTING IN WORK: Video production and small business marketing with TwentyFiveEight Studios

In the second episode of my “Cory Talks” series, I sat down with Rich Howells, the founder and editor of this very website, NEPA Scene, to discuss building a digital publication from the ground up. In today’s episode, my guest is Mark Dennebaum, president and owner of TwentyFiveEight Studios in Scranton, where my own office […]

 Cory Wolff

PUTTING IN WORK: Building a digital publication from the ground up with NEPA Scene

PUTTING IN WORK: Building a digital publication from the ground up with NEPA Scene

In the first episode of my “Cory Talks” series, I sat down with the owner of Pink Cloud Vape Shop to talk about business and marketing. In this brand new episode, I get to hang out with Rich Howells, the founder and editor of this very website, NEPA Scene! We answer questions from social media […]

 Cory Wolff

PUTTING IN WORK: How to network on Twitter and get the attention of influential people

PUTTING IN WORK: How to network on Twitter and get the attention of influential people

How do you build relationships with the “important” people in your industry when you’ve never met them? Welcome to the world of Twitter. This isn’t a video to tell you “how to get a million followers” or reveal a surefire way to get the attention of a big celebrity – this is more about establishing […]

 Cory Wolff

PUTTING IN WORK: Talking startup businesses and marketing with Pink Cloud Vape Shop

PUTTING IN WORK: Talking startup businesses and marketing with Pink Cloud Vape Shop

This week, we’re doing something a little different. In this video, I sit down with my old friend Mark Ciccone to talk about why he started his business, Pink Cloud Vape Shop in Fairless Hills, Pennsylvania, and how he has been so successful in such a short amount of time. Lots of good stuff in […]

 Cory Wolff

PUTTING IN WORK: Your brand is more than just a logo – how the public perceives your business

PUTTING IN WORK: Your brand is more than just a logo – how the public perceives your business

I really think this is one of the most misunderstood aspects of any business. Your brand means more than just a logo – it’s how the public perceives you. I explain more and show you an exercise that will help you understand and develop your brand better in this week’s video. Follow me on Facebook, […]

 Cory Wolff

PUTTING IN WORK: Building social media engagement through consistency

PUTTING IN WORK: Building social media engagement through consistency

It has been quite a while since I wrote a Putting in Work column. Typically, we talked about the music business and marketing in this space, but I also help many other types of artists and businesses as a marketer and brand strategist, so I’m going to start sharing my Facebook videos here to help […]

 Cory Wolff

PUTTING IN WORK: The truth about streaming music and artist payouts

PUTTING IN WORK: The truth about streaming music and artist payouts

Independent musicians have to fight for every dollar, and CD Baby CEO Tracy Maddux knows this well. With growing reports of artists not getting paid by streaming platforms, it’s easy to think that they aren’t a realistic revenue stream for indies. When I caught up with Tracy at the Future of Music Policy Summit in […]

 Cory Wolff

PUTTING IN WORK: Rumblefish explains how they protect and license your music through CD Baby, YouTube, and video services

PUTTING IN WORK: Rumblefish explains how they protect and license your music through CD Baby, YouTube, and video services

Oh man, how time flies! Last I checked, it was May. Did you miss me? I’ve been busy though, I swear! It’s not like I’ve been sitting around in my underwear playing PS4. Trust me, I’d love to, but my Playstation is gathering dust. My girl isn’t too happy about that considering she bought it […]

 Cory Wolff

PUTTING IN WORK: Put up or shut up – NEPA is home

PUTTING IN WORK: Put up or shut up – NEPA is home

As you might have seen, we just launched the logo contest for the Culture Shock! Free Music and Art Fest. For those of you who don’t know, Culture Shock is a day-long festival at Nay Aug Park in Scranton. It’s has two stages of music, an art show, food and merch vendors, and my favorite […]

 Cory Wolff

PUTTING IN WORK: Sound recording copyright, a.k.a. ‘the master,’ explained simply

PUTTING IN WORK: Sound recording copyright, a.k.a. ‘the master,’ explained simply

In my last article, we talked about one of the two copyrights used in music – the musical composition copyright. Today, we’re going to talk about the second main copyright used in music and the one that record labels control and exploit – the sound recording copyright or master. Going back to our example of […]

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