Putting in Work

You have several social media accounts, but are you getting the most out them? Are they helping you market your work and build your brand or are they just taking up all your time? Putting in Work is a weekly dose of advice and perspective from a business marketer born and raised in Scranton that will help you get the most out of your media.

 Cory Wolff

PUTTING IN WORK: Sound recording copyright, a.k.a. ‘the master,’ explained simply

PUTTING IN WORK: Sound recording copyright, a.k.a. ‘the master,’ explained simply

In my last article, we talked about one of the two copyrights used in music – the musical composition copyright. Today, we’re going to talk about the second main copyright used in music and the one that record labels control and exploit – the sound recording copyright or master. Going back to our example of […]

 Cory Wolff

PUTTING IN WORK: Musical composition copyright laws explained as simply as possible

PUTTING IN WORK: Musical composition copyright laws explained as simply as possible

In my last column, I talked about the two very different copyrights used in music. As you might remember, there’s the copyright for the musical composition and the copyright for the audio recording – I’ll refer to that as the master from now on. In this article, I’m going to talk about the musical composition […]

 Cory Wolff

PUTTING IN WORK: Music copyright laws explained simply

PUTTING IN WORK: Music copyright laws explained simply

Greetings from Florida! Sorry I missed a week for the column. I’ve been like a rolling stone these past few weeks, traveling from Vermont to North Carolina and now in Florida. I’m getting it in while I can! DISCLAIMER: I am not a lawyer. If you think I’m a lawyer, then you’re just silly. Any […]

 Cory Wolff

PUTTING IN WORK: Is YouTube really helping musicians, or is it the other way around?

PUTTING IN WORK: Is YouTube really helping musicians, or is it the other way around?

How has YouTube helped you lately? I have this theory. What is YouTube really? At its core, it just a video hosting website. It has the benefit of over one billion users, ease of use with their mobile apps and other functions, and people already go there when they want to hear a certain song. […]

 Cory Wolff

PUTTING IN WORK: Old record deals and even older tricks musicians should avoid

PUTTING IN WORK: Old record deals and even older tricks musicians should avoid

Last week, I was in a meeting and we were talking about record companies and their contracts, and someone brought up the documentary “Artifact.” It follows the band 30 Seconds to Mars as they get sued by their record label, EMI. I’ve heard about it before and knew what it was about, but I never […]

 Cory Wolff

PUTTING IN WORK: Musicians, please stop using the word ‘viral’

PUTTING IN WORK: Musicians, please stop using the word ‘viral’

“Yo, man, I’m trying to get this to go viral.” Ugh. I receive e-mails like this all the time. Listen, I know it’s tough to be a musician. My path in the music business was, and still is, very similar to what an aspiring artist would encounter. I know you want your music to be […]

 Cory Wolff

PUTTING IN WORK: 4 simple content marketing tips for musicians

PUTTING IN WORK: 4 simple content marketing tips for musicians

You might have heard the term “content marketing” used often when it comes to marketing and promotion. It’s also known as “inbound marketing,” and sometimes you’ll hear people call it “permission marketing.” At its core, content marketing is where you attract people to you or your music by creating or sharing content other than your […]

 Cory Wolff

PUTTING IN WORK: 3 steps musicians should use to create better Facebook ads

PUTTING IN WORK: 3 steps musicians should use to create better Facebook ads

With over 1 billion users, Facebook can be a good place to find new fans – but that comes with a price. I often see musicians lured in by Facebook without the results they were expecting. Yes, Facebook puts that “Promote Page” button everywhere, but if you don’t really know how to use the ad […]

 Cory Wolff

PUTTING IN WORK: Presskits – the gateway to PR and booking agents

PUTTING IN WORK: Presskits – the gateway to PR and booking agents

There’s one rule that I always follow – make it as easy as possible for people to learn more about you, listen to your music, and ultimately buy it. I truly believe that if you apply this rule to everything you do when it comes to your career in music, you’ll be successful. So with […]

 Cory Wolff

PUTTING IN WORK: Create your own opportunities

PUTTING IN WORK: Create your own opportunities

I’ve shared this story before about how I got started working in music. I can relate with the struggle that musicians face when they’re just starting out, and I thought I would share my humble beginnings with you, my NEPA Scene friends. In 2010, I made a decision to leave the career I’d been in […]