Putting in Work

You have several social media accounts, but are you getting the most out them? Are they helping you market your work and build your brand or are they just taking up all your time? Putting in Work is a weekly dose of advice and perspective from a business marketer born and raised in Scranton that will help you get the most out of your media.

 Cory Wolff

PUTTING IN WORK: The music business is over

PUTTING IN WORK: The music business is over

In the 1890s, there were traveling vaudeville shows that went from city to city, performing and singing songs for the public to enjoy. Of course, it’s the 1890s, so the only way for them to hear their favorite songs again is if they play them themselves. A few days after seeing a show, they would […]

 Cory Wolff

PUTTING IN WORK: The best social networks ranked for musicians

PUTTING IN WORK: The best social networks ranked for musicians

A few weeks ago, I was part of a panel at the Electric City Music Conference focusing on band promotion, and many of the audience questions were about the best social media websites for bands. Since I’m asked about which platforms artists should be using quite often, I thought I would rank the best social […]

 Cory Wolff

PUTTING IN WORK: Y’all got any more of them likes?

PUTTING IN WORK: Y’all got any more of them likes?

Please, I beg you, don’t buy likes or followers from bots or sketchy websites that offer “10,000 likes for only $12.” To start, people in the music industry know that those likes aren’t real. We can see it from a mile away because we deal with it everyday, and the people that matter like booking […]

 Cory Wolff

PUTTING IN WORK: Music marketing? What?

PUTTING IN WORK: Music marketing? What?

When I was 26, I decided that I would leave the career I had spent my entire life in to pursue my passion for working in the music business. I had done well in the restaurant industry, but ultimately, it wasn’t what I loved. Although I’m not a musician, I can relate with loving something […]