LEGOLAND Discovery Center coming to Plymouth Meeting Mall near Philadelphia in 2017
From a press release:
LEGOLAND Discovery Centers, unique indoor attractions based on the popular LEGO brick, will begin construction next summer on LEGOLAND Discovery Center Philadelphia at Pennsylvania Real Estate Investment Trust’s Plymouth Meeting Mall. The 33,000 square foot attraction will be a premier destination for adults and children when it opens at the center in the spring of 2017.
Specifically designed for families with children aged 3-10, LEGOLAND Discovery Center Philadelphia will offer a fun, highly interactive, and educational two-three-hour indoor experience. The attraction will offer a range of exciting LEGO play areas, master classes from the LEGO Master Model Builder, special party rooms for birthdays and other celebrations, a 4D cinema and, of course, the popular MINILAND area found in every LEGOLAND Discovery Center. Unique to every attraction, MINILAND reflects the iconic buildings of each individual attraction’s location, and the local community will have a chance to nominate Philadelphia-area landmarks in a contest to be announced at a later date.
Owned and operated by global leisure giant Merlin Entertainments PLC, LEGOLAND Discovery Center Philadelphia will be Merlin’s ninth Discovery Center to open in the United States. The LEGOLAND Discovery Center Philadelphia will be the state’s only location and will represent Merlin’s 17th Discovery Center globally.
“The LEGOLAND Discovery Centers have been a huge success across the globe, particularly as an opportunity for adults and children to spend fun, quality time together,” said John Jakobsen, chief new openings officer at Merlin Entertainments.
“Plymouth Meeting Mall is the ideal location for the attraction, as the mall is already a favored destination for Pennsylvania families and tourists from the region.”
“We are so excited to add the LEGOLAND Discovery Center, one of only nine in the country, to the Plymouth Meeting Mall experience,” said Joseph F. Coradino, CEO of PREIT.
“The throngs of customers who will visit the attraction annually will catalyze an interior remerchandising effort that will further complement the existing experience, which combines great shopping with destination entertainment, high-quality dining, and a gourmet grocer, attracting nearly every demographic.”
Once completed, LEGOLAND Discovery Center Philadelphia will be located on the south side of the property facing the Pennsylvania Turnpike and AMC Theatre.
With unsurpassed visibility and accessibility, Plymouth Meeting Mall offers a truly unique tenant roster and sits at the confluence of some of the busiest roadways in suburban Philadelphia, where over 90 million cars pass by annually.
Watch a video from the 2013 opening of the LEGOLAND Discovery Center in Westchester, New York: