PUTTING IN WORK: Your brand is more than just a logo – how the public perceives your business
I really think this is one of the most misunderstood aspects of any business. Your brand means more than just a logo – it’s how the public perceives you.
I explain more and show you an exercise that will help you understand and develop your brand better in this week’s video.
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You have several social media accounts, but are you getting the most out them? Are they helping you market your work and build your brand or are they just taking up all your time? Putting in Work is a weekly dose of advice and perspective from a business marketer born and raised in Scranton that will help you get the most out of your media.