Yuengling takes Flight with new ‘upscale light beer’ with low carbs and calories
From a press release:
This week, D.G. Yuengling & Son in Pottsville announced the launch of Flight by Yuengling, a new upscale light beer “designed to elevate the drinking experience for consumers who want more from their beer.”
“Born from six generations of brewing expertise, Flight by Yuengling is the next generation of light beer that will bring even better taste, with low carbs and calories, to the refreshment category,” the announcement read.
“Yuengling is ‘raising the bar’ by pouring more than 190 years of brewing expertise into crafting and redefining what consumers deserve in an upscale light beer. With 2.6 grams of carbs, 95 calories, and 4.2 percent ABV, Flight by Yuengling is a crisp, easy-to-drink beer that will complement the brewery’s existing portfolio of brands.”
“Recognizing an opportunity in the light beer category, we have been working to deliver an upscale refreshment brand that fits within the active lifestyles of today’s consumers,” said Jennifer Yuengling, Vice President of Operations and 6th generation family member of D.G. Yuengling & Son, Inc.
“Our family brewing business was built on providing consumers with a high-quality, great-tasting drinking experience for social occasions. We have spent more than a year perfecting Flight by Yuengling, taking the taste of this light beer to new heights, and can’t wait for our fans and light beer drinkers to try it.”
Flight is the latest year-round offering from America’s oldest brewery and part of Yuengling’s mission to not only brew iconic, traditional beers, but to “raise the bar” for flavor and refreshment across the beer category. Starting in March, Flight will be available in 12-ounce bottles across Yuengling’s entire 22-state footprint. It will be available on draft in select markets in the second half of the year.
The Flight brand name is a nod to Yuengling’s iconic eagle logo. Its modern packaging design and sleek wing logo is a contemporary take on the brewery’s traditional eagle logo and is a tribute to D.G. Yuengling’s original Eagle Brewery, built in 1829.
Flight will be supported by the fully integrated “Raise the Bar” campaign, which is “built off the brewery’s foundation of hard work, passion, and pride.” The campaign will encourage consumers to strive to be the best versions of themselves and continue to push themselves in their lives.
The company feels these qualities are exemplified by Yuengling’s newest brand ambassadors – Rose Lavelle, American professional soccer star, and Lauren Alaina, award-winning country singer, songwriter, and actress. Lavelle and Alaina “embody the spirit and passion of ‘raising the bar’ with their drive to pursue their own standards of success and personal growth, whether it’s on the field or on the stage.” As Flight brand ambassadors, they will represent the brand via personal appearances and performances, fan meet and greets, special promotions and sweepstakes, and prominent roles in the new multi-channel advertising campaign.
Yuengling continues to create new opportunities for consumers to enjoy the brand, including the releases of Yuengling Golden Pilsner and Yuengling Hershey’s Chocolate Porter in recent years. Flight is the latest introduction influenced by consumer feedback, and fans can expect more announcements in 2020.
Family-owned and operated since 1829, D.G. Yuengling & Son is the No. 1 craft brewing company in the United States and the sixth top-selling brewing company overall based on beer sales volume, according to the Brewers Association. Now sold in 22 states, production is supported by two breweries in Pottsville and one in Tampa, Florida. Its principal beer brands include Yuengling Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale, Oktoberfest, Yuengling Hershey’s Chocolate Porter, and now Flight by Yuengling.