Hershey’s Whatchamacallit produces a Whozeewhatzit, a new fan-named candy bar
From a press release:
This week, the Hershey Company announced the Whozeewhatzit bar, the Whatchamacallit brand’s first new candy bar in a decade that “takes wacky, crazy, crunchy, and chewy to a new level.”
The brand new bar, which has an added peanut butter crème layer and delicious rice crisps, all covered in a chocolatey candy, will be available nationwide starting in February.
Last year, the Whatchamacallit brand called on fans to submit their most creative naming ideas for the bar, and the stakes were high – $5,000 and a year’s supply. After 43,000+ entries, the Whatchamacallit brand declared the name “Whozeewhatzit,” submitted by Lisa M. from Framingham, Massachusetts, the winner.
“The new Whozeewhatzit bar has all the wacky, crazy, chew-tastic perks that Whatchamacallit fans love, plus a few more,” said Whatchamacallit Brand Manager Jenna Hamm.
“There were lots of great submissions, but none that captured the bar’s irresistible characteristics while still paying homage to the beloved Whatchamacallit brand quite like the name Whozeewhatzit.”
Hershey introduced the original Whatchamacallit bars in 1978. The product name was chosen from a list of nearly 100 possible names brainstormed by Hershey and ad agency staff. Ultimately, they landed on one that is catchy, unique, memorable, and fun, eventually adopting the catchphase, “It’s almost as much fun to say as it is to eat!”
The original candy was made of peanut butter crisp coated in a thin layer of chocolate. In 1987, the formula was modified to include chocolate, caramel, and peanut-flavored crisps to create the Whatchamacallits still sold today.
Anyone with a sweet tooth can find the new Whozeewhatzits in a 1.5 oz. standard size for the standard retail price of $1.11 and a 3 oz. king size for $1.66 at stores nationwide next month. Pricing can vary and is at the sole discretion of the retailer.
The Hershey Company is headquartered in Hershey, Pennsylvania and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people, and enduring commitment to help children succeed. Hershey has approximately 16,000 employees worldwide who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive $8 billion in annual revenues, including such iconic brand names as Hershey’s, Reese’s, Kit Kat, Jolly Rancher, Ice Breakers, SkinnyPop, and Pirate’s Booty.
For more than 125 years, Hershey has been committed to operating fairly, ethically, and sustainably. Hershey founder Milton Hershey created the Milton Hershey School in 1909 and, since then, the company has focused on helping children succeed.
