NEPA Scene Staff

Electric City Music Conference hosts free learning panels at Stage West in Scranton Nov. 19-20

Electric City Music Conference hosts free learning panels at Stage West in Scranton Nov. 19-20
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The Electric City Music Conference has announced the educational panels and discussions that will be hosted at Stage West in Scranton this weekend.

All panels are free of charge, with the exception of the “Hometown Boys” film screening and Q&A session on Friday, Nov. 19. That event will be held in between live performances by Change, Off Gaurd, and Skylar Love, followed by an afterparty featuring DJs sets by FlipSwitch and Cryptic, along with hip-hop acts Lucas Hex, Illegal Siegel, CJ Suprxme, P!THXN, Sellz, and Gus the Savage. Tickets, which are $10, are on sale now via Eventbrite. All tickets include a hopper pass for all venues participating in the conference.

The ECMC begins with the 2021 Steamtown Music Awards at The V-Spot in Scranton on Thursday, Nov. 18. The live music continues on Friday, Nov. 19 and Saturday, Nov. 20 in various venues throughout the Scranton area, including the Backyard Ale House, The Bog, Noir Dark Spirits, Peculiar Kitchen, The Railyard, Stage West, and The V-Spot.

As the largest event of its kind in the area, this celebration of the diverse local music scene is much more than a music festival, bringing hundreds of artists and music industry professionals together every year to meet and network while recognizing and showcasing established and up-and-coming musicians.

Electric City Music Conference presentation schedule

Friday, Nov. 19

Stage West
(301 N. Main Ave., Scranton)

5 p.m.-5:45 p.m.: Zhach Kelsch – How to make a sustainable living as a musician

Zhach Kelsch has made a living being a drummer for the last 20+ years of his life. He’ll discuss the journey, process, and sacrifices that it took to get to where he is today. He’ll outline his path to turning his passion into a sustainable career.

8:30 p.m.-9:45 p.m: “Hometown Boys” film screening and Q&A session with live music

This is the Scranton premiere of the short film “Hometown Boys,” which follows “four idiots on a heist, a shit-ton of neon-colored lube, and a gimp in a quaint Scranton, Pennsylvania porn store” and asks, “What could go wrong?” Scranton native and local music scene veteran Jamie Sutor wrote and directed the short, so he and star Grant Terzakis will host a question and answer session following the screening.

Saturday, Nov. 20

Stage West
(301 N. Main Ave., Scranton)

10 a.m.: Bar opens, free breakfast

11:15 a.m.-12:15 p.m.: Joe Caviston – How to actually get people to come out to your show

Learn how to utilize marketing tips to grow your bands, pack venues, sell out shows, and become the band that talent buyers want to book (and pay) to perform. Caviston currently sells between 350-800 tickets monthly for his Emo Night events. Learn his secrets to packing rooms.

12:30 p.m.-1:45 p.m.: Carl Canedy – Picking the correct producer and the ins and outs of an indie record deal

Seasoned music industry veteran Carl Canedy will discuss how important it is to pick the correct producer and walk the audience through the ins and outs of everything that goes into an indie record deal. Canedy has produced bands like Anthrax, Exciter, Overkill, and Attila. Playing with The Rods and Manowar, he is credited as one of the founders of thrash metal.

2 p.m.-3:30 p.m.: Josh Balz, Aaron Bruch, John Phillips, and Kristopher Jones – The importance of building a brand

The stacked panel includes Josh Balz (Motionless In White, The Strange and Unusual, Noir Dark Spirits), Aaron Bruch (Breaking Benjamin), John Phillips (900 Management, MCR Productions, Snoop Dogg, Body Count), and Kristopher B. Jones (Special Guest App, Pepperjam), who have all recently launched Parlor Beverages together. This team is single-handedly making root beer fun again. They’ve all built multiple brands, so the group will walk musicians, bands, and businesses alike through the importance of brand building and what it can do for your career.

Photo by Rich Howells/NEPA Scene