NEPA Scene Staff

Country star Lee Brice will headline Yuengling’s free summer festival in Pottsville on July 9

Country star Lee Brice will headline Yuengling’s free summer festival in Pottsville on July 9
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From a press release:

This week, D.G. Yuengling & Son announced the return of its free summer festival in the brewery’s hometown of Pottsville. The annual Stars & Stripes Summer Celebration highlights the brewer’s Stars & Stripes program that honors military veterans while bringing its loyal fans together for a day of beer, food, fun, and a free live concert performance.

Multi-platinum country music star Lee Brice will headline the 2022 concert on the evening of Saturday, July 9. He serves as an official brand ambassador for Yuengling Traditional Lager and Yuengling’s Stars & Stripes program, which works with Team Red, White & Blue, a nonprofit organization forging America’s leading health and wellness community for veterans.

“Gathering for live music, great beer, and fireworks is the kind of fun we know Yuengling fans look forward to, especially during the patriotic July 4 week,” said Wendy Yuengling, chief administrative officer and sixth generation family member at D.G. Yuengling & Son, Inc.

“At Yuengling, we are honored to partner with Team RWB to support our military community while creating a great event for our loyal fans and the local community. There is no better performer than Lee Brice to help us host what is sure to be a memorable celebration of the Stars & Stripes in our hometown.”

Yuengling Brewery (420 Mahantongo St., Pottsville) will welcome the community to enjoy a full day of artist performances, local artisans, craft vendors, and food trucks in downtown Pottsville. There will be opportunities for VIP experiences, meet and greets with Brice, specialty samplings of Yuengling’s iconic beers, and exclusive ways to explore America’s oldest brewery. Attendees will also enjoy a fireworks display, courtesy of the city of Pottsville, immediately following Brice’s performance.

“I couldn’t be more excited to experience this unique concert setting, where America’s oldest brewery has been serving Yuengling beer since 1829,” Brice commented.

“I’m promising a concert performance, in honor of our military troops and beer fans, that won’t soon be forgotten. I’ve marked this date on my 2022 concert tour as a very special occasion and can’t wait to enjoy a Yuengling Lager surrounded by Yuengling’s fans.”

The Curb Records recording artist is a Grammy nominee, a CMA and ACM award winner, and he’s taken nine radio singles to No. 1. Brice boasts over three billion on-demand streams and over 3.6 billion spins on Pandora while enjoying massive success on country radio, digital streaming services, and on the road.

He recently reached No. 1 on country radio with “Memory I Don’t Mess With,” which consecutively follows three prior No. 1 hit songs. Garth Brooks, Jason Aldean, Kenny Chesney, and others have recorded his songs, and he’s performed on numerous TV shows, including NBC’s “Today,” ABC’s “The Bachelor,” NBC’s “The Voice,” and Fox’s “Miss USA 2018.” At the 54th annual CMA Awards, he took home the prize for Musical Event of the Year. At the 56th ACM Awards, he won Single of the Year and Music Event of the Year. Brice’s latest album, “Hey World,” was released on Nov. 20, 2020 and features the radio single “Soul.”

Launched in 2019 with headliners Better Than Ezra and postponed in 2020 and 2021 due to COVID-19, Yuengling is going even bigger for this day-long summer festival with more local bands, events, and fan experiences. Within the event, Yuengling and Team RWB will have a special section dedicated specifically for military veterans.

“The City of Pottsville is eager to welcome back the Yuengling Stars & Stripes Summer Celebration in 2022,” Pottsville Mayor Dave Clews said.

“The last event in 2019 drew over 9,000 people from both the surrounding areas, and from more than 25 states. It’s a great event that attracts new faces to the community who can experience the hospitality and many offerings from our business community. It’s sure to be a fun and entertaining day that we all look forward to enjoying this summer.”

“The Pottsville Area Development Corporation and Pottsville business community are thrilled to partner with Yuengling again this year for a great live concert in the city of Pottsville,” said Savas G. Logothetides, executive director of the Pottsville Area Development Corporation.

“Lee Brice is one of the best, and having him as a headliner will help build on the success of 2019’s event. Downtown Pottsville will be lined with food trucks, vendors of all kinds, people, and live music.”

Yuengling also noted that the Stars & Stripes Summer Celebration “will be designed to best ensure a safe day of excitement for all attendees. Our top priority remains the health and safety of our employees, customers, partners, and amazing fans. We will continue to monitor and update event details based on recommendations and guidelines set forth by public health agencies, state, and local officials.”

D.G. Yuengling & Son has been family-owned and operated since 1829. Now sold in 23 states, production is supported by two breweries in Pottsville, Pennsylvania and one in Tampa, Florida. Its principal beer brands include Yuengling Traditional Lager, Light Lager 99, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale, Oktoberfest, Yuengling Hershey’s Chocolate Porter, Flight by Yuengling, and Raging Eagle Mango Beer.

See NEPA Scene’s photos of Brice performing at the F.M. Kirby Center in Wilkes-Barre in 2015 here.