Yuengling celebrates 190th anniversary with special beer cans, free summer concert, and more
From a press release:
D.G. Yuengling & Son will commemorate its 190th anniversary by offering fans special new packaging, promotions, special beers, and celebratory events throughout 2019.
Yuengling will release a series of five limited-edition, collectible Yuengling Traditional Lager beer cans. Between January and May, a new 12-ounce can design will hit stores each month and showcase the evolution of Yuengling’s iconic eagle imagery that has graced labels since 1829, when the brewery was originally called the “Eagle Brewery.” Consumers are encouraged to collect each of the five cans throughout the year, which will be sold in both 12-pack and 24-pack cans.
Since it was founded in 1829, America’s oldest brewery has remained fiercely independent, family-owned, and continuously operated by the Yuengling family for six generations. Yuengling’s core beers – Yuengling Traditional Lager, Light Lager, Black & Tan, and Golden Pilsner – can now be enjoyed in 22 states.
Production of the beer, which also includes Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale, and Oktoberfest, is supported by two breweries in Pottsville and one in Tampa, Florida. Golden Pilsner is the company’s first new core product in 17 years, introduced in 2018 by the sixth generation – Jen, Wendy, Debbie, and Sheryl Yuengling.
“As we celebrate our 190th anniversary, we are fortunate to have been in business longer than any other brewery in the United States,” said Jennifer Yuengling, vice president of operations and sixth generation brewer at D.G. Yuengling & Son, Inc. “We proudly reflect back on the generations of brewers, hundreds of employees, and thousands of loyal Yuengling drinkers that have supported us and all of the good times that we have been a part of along the way.”
Specially marked packs of Traditional Lager will also have information on how consumers have the chance to win good times from the brewery. Fans are invited to share their favorite Yuengling moments on social media using #YuenglingGoodTimes. Whether it’s celebrating after a winning score or making a toast at a special occasion, Yuengling wants to reward fans around the country who share their love for the brewery. Fans who enter their pictures with #YuenglingGoodTimes between January and April will have a chance to win cool prizes, including gift cards from Uber, UberEats and StubHub.
On Friday, Jan. 11, Yuengling released a limited-edition Bourbon Barrel Reserve – a sweet and smooth Marzan-style beer aged in bourbon barrels in the brewery’s historic hand-dug caves, originally used for beer fermentation in the 1800s. The small batch was only available on draft at the Pottsville brewery, while supplies lasted. Fans can follow the brewery on social media to learn about future small batch beers planned for later this year.
On Thursday, April 18, Yuengling will celebrate the first-ever America’s Oldest Brewery Day to commemorate its long and enduring history. Fans are invited to visit the Pennsylvania brewery (420 Mahantongo St., Pottsville) throughout the year for free tours where they will learn how Yuengling survived Prohibition in the 1920s and hear stories from multi-generational families who have worked at the brewery and helped the company endure 190 years. Visitors can also explore the brewery’s fermentation caves from the 1800s and discover the iconic brew house with its historic stained glass ceiling and artistic murals.
On Saturday, July 13, Yuengling will host a free summer concert in Pottsville to show appreciation for their loyal fans. The brewery will welcome the community to join the 190th celebration with free live music, plus food, beer, and more available for purchase from local vendors. For more information, visit the Yuengling 190th Anniversary Summer Concert Celebration Facebook event page.