Yuengling will expand west for the first time in 2021 with help from Molson Coors
From a press release:
This week, D.G. Yuengling & Son in Pottsville and Molson Coors Beverage Company announced a longterm brewing partnership that will bring Yuengling’s beer to millions more people outside of their East Coast footprint. This partnership will allow the distribution of Yuengling beers to expand further west for the first time in its history.
The joint venture between Yuengling and Molson Coors will oversee any new market expansion beyond the 191-year-old brewer’s existing 22-state footprint, plus any future New England expansion. The partnership is expected to begin by launching in the second half of 2021 and will be governed by a board of directors, consisting evenly of Yuengling and Molson Coors family members and executives. Importantly, D.G. Yuengling & Son, Inc. remains a family-owned business and the existing company will operate separately from the joint venture with Molson Coors.
“We are excited to launch this brewing partnership with the team at Molson Coors. Like Yuengling, Molson Coors has an established commitment to quality and rich history of family brewing excellence,” said Wendy Yuengling, Chief Administrative Officer and sixth generation family member at D.G. Yuengling & Son.
“This partnership is a great opportunity for us to grow our distribution footprint for the longterm while continuing to support our existing markets and the communities in which we operate.”
The Yuengling family will work closely with the iconic Coors and Molson brewing families, and the Molson Coors Beverage Company, to brew Yuengling products and expand their geographic footprint as an extension of America’s oldest brewery. Together, Yuengling brewers will work hand-in-hand at Molson Coors’ world-class brewing facilities and tap into their expertise in brewing and distribution to make the Yuengling brands more accessible to fans by opening markets the company can’t currently reach.
“This is a huge growth opportunity for Yuengling, it’s a huge growth opportunity for Molson Coors, and we’re going to make a whole lot of Yuengling fans out west really happy,” said Gavin Hattersley, president and CEO of Molson Coors Beverage Company. “Today, three storied brewing families and their collective 18 generations of brewing excellence have come together with one goal for the future – a future focused on growth. That is worth celebrating.”
“We are excited to work with the Molson Coors’ team on this partnership,” said Jennifer Yuengling, Vice President of Operations and sixth generation family member at D.G. Yuengling & Son. “Fans can expect the same Yuengling recipes and great taste they have come to love for more than 190 years.”
Family-owned and operated since 1829, D.G. Yuengling & Son is the No. 1 craft brewing company in the United States and the sixth top-selling brewing company overall based on beer sales volume, according to the Brewers Association. Now sold in 22 states, production is supported by two breweries in Pottsville and one in Tampa, Florida. Its principal beer brands include Yuengling Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale, Oktoberfest, Yuengling Hershey’s Chocolate Porter, and new Flight by Yuengling.
For over two centuries, Molson Coors has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy, Leinenkugel’s Summer Shandy, Creemore Springs, and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle as well.