Sheetz releases vanilla donut hole beer in NEPA stores in limited quantities on Nov. 27
From a press release:
This week, Sheetz announced a limited edition craft beer brewed with Shweetz Glazed Vanilla Donut Holes. Dubbed “Project Happy Hole-idayz,” this first-ever beer was brewed in partnership with Wicked Weed Brewing Company and will be released this weekend.
Brewed with one pound per barrel of the brand’s vanilla doughnut holes, the new beer is a deep golden pale ale with notes of fresh baked donuts, vanilla frosting, graham crackers, honey, and malted barley. Four packs of 16-ounce cans of Project Happy Hole-idayz will retail for just $7.99. As a small batch craft beer, Project Happy Hole-idayz will only be available while supplies last and will not be restocked once sold out.
Project Happy Hole-idayz will first be available to the public at 4 p.m. on Friday, Nov. 27 at 432 Sheetz stores across Pennsylvania, North Carolina, and Virginia, including several regional locations in Scranton, Wilkes-Barre, Dickson City, Dunmore, Towanda, Berwick, Shavertown, Sugarloaf, Pottsville, Schuylkill Haven, Bethel, Bethlehem, Whitehall, Easton, Danville, and Bloomsburg. (See the list of participating NEPA stores below and a full list on sheetz.com.) In the interest of the health and safety of employees and customers, the convenience chain respectfully requests that customers adhere to all CDC guidelines, including maintaining social distancing and wearing a mask while at the store.
“We are thrilled to partner with the Wicked Weed Brewing Company, a popular brewery and destination in the heart of North Carolina, to create this festive and delicious holiday beer for our customers,” Sheetz Vice President of Marketing and Brand Ryan Sheetz said.
“This year has been a tough one for us all, and we’re hopeful this beer can lift the spirits of our customers as we embark on the holiday season and look toward next year.”
Scranton emo rock band The Maguas, who just released a new album, were able to taste test the beer early and called it “freaking delicious” on Facebook.
The Maguas stan @sheetz 🖤
We had the incredible opportunity of joining @sheetz & other #sheetzfreakz today for an EXCLUSIVE Zoom Happy Hour! @D_Rissinger7 joined in to taste test @sheetz’s brand new PROJECT HAPPY HOLE-IDAYZ Doughnut Ale!
We can’t wait for you to try it!!🍻 pic.twitter.com/L7PX2vjQBk
— The Maguas (@TheMaguas) November 24, 2020
“We look forward to bringing this collaboration to all beer fans across PA, NC and VA,” Wicked Weed Brewing Chief Commercial Officer Justin Crouch added.
“As we’ve expanded distribution, Sheetz has become an important retail partner. Wicked Weed’s relationship with Sheetz goes back to the early days, when we were a self-distributing brewery. During long road trips delivering beer across North Carolina, our sales team would start and end their days filling up our trucks and refueling with Sheetz food.”
Sheetz will comply with all current laws and regulations, including the enforcement of a 100 percent proof-of-age policy. Employees will ask for proper identification, a valid driver’s license, passport, or military identification card from any customers wanting to purchase alcohol, regardless of age. Each location also abides by time-of-day sales restrictions on alcohol.
Regional stores carrying Project Happy Hole-idayz:
500 Mount Pleasant Dr., Scranton
610 Scranton Carbondale Hwy., Scranton/Dickson City
464 Wilkes-Barre Township Blvd., Wilkes-Barre
1101 O’Neill Hwy., Dunmore
2100 West Front St., Berwick
1200 Golden Mile Rd., Towanda
1240 Memorial Hwy., Shavertown
551 State Route 93, Sugarloaf
900 Gordon Nagle Trl., Pottsville
270 Route 61 S., Schuylkill Haven
8555 Lancaster Ave., Bethel
3201 Schoenersville Rd., Bethlehem
5001 Macarthur Rd., Whitehall
3501 Nazareth Rd., Easton
9 Woodbine Ln., Danville
2511 New Berwick Hwy., Bloomsburg
Established in 1952 in Altoona, Pennsylvania, Sheetz, Inc. is one of America’s fastest-growing family-owned and operated convenience store chains with more than 18,500 employees. The company operates over 580 store locations throughout Pennsylvania, West Virginia, Virginia, Maryland, Ohio, and North Carolina. Sheetz provides an award-winning menu of made-to-order sandwiches and salads, which are ordered through unique touch-screen order point terminals. All Sheetz convenience stores are open 24 hours a day, 365 days a year and have been recognized by Fortune as one of the 100 Best Companies to Work For.
