Enter your pet in Hershey’s Cadbury Bunny Tryouts to win a commercial appearance and $5,000
From a press release:
Pets brought many people joy this past year – as coworkers, roommates, companions, and more – so to give them some much-deserved recognition, Cadbury, America’s top Easter brand, is inviting pet parents to let their “fur babies” shine. Animal lovers nationwide can enter their household pets in the third annual Cadbury Bunny Tryouts, with entries open now through Monday, March 1.
Owned by the Hershey Company, Cadbury has called on last year’s winner, Lieutenant Dan, to kick the competition into high gear as he acts as a 2021 “guest judge.” He will help narrow down the “bunny” finalists and pass the coveted ears to one lucky winner following his inclusion in the classic clucking bunny commercial, updated for 2021.
Lieutenant Dan is an adorable two-legged coonhound from New Richmond, Ohio. He was born with a birth defect causing a severe deformity of his hind limbs and tail. Due to being unable to correct the deformity and the pain his hind limbs were causing, they were amputated. However, he hasn’t let the adversity stop him from living his life to the fullest. This rescue pup loves to wrestle, play, run, hike, and swim just like any other dog. He brings inspiration to those around him and keeps his family laughing with his silly antics and big personality.
If this previous winner could talk, Cadbury said he would say, “Woof woof! I am so excited that my commercial is making it onto the big screen! Being the 2020 Cadbury clucking bunny has been the ultimate honor for me, and I cannot wait to pass the ears on to the 2021 winner. Best of luck to all!”
Voting for the next Cadbury bunny will open on Wednesday, March 10 and run through Wednesday, March 17, leading up to the much-anticipated winner reveal on Tuesday, March 23. The new Cadbury bunny will grace screens across America later this year as the new star of the iconic commercial. The winner will also receive a $5,000 cash prize.
“Coming off a year of ample quality pet time, and a record year for animals joining new families, we are anxious to see what the competition brings,” said Trevor Jakubek, senior associate brand manager of the Cadbury team. “We plan to make 2021 the biggest and best Cadbury Bunny Tryouts yet!”
To give back to the animals that brought people so much joy over the past year, Cadbury is continuing its work with the American Society for the Prevention of Cruelty to Animals, the nation’s leading animal welfare organization dedicated to helping vulnerable animals stay safe and healthy. This is the third year of this partnership, and Cadbury will be making a donation of $15,000 to the ASPCA to further their mission of protecting and caring for animals. And the time is right. According the the ASPCA, there’s no doubt that the public’s desire to support their local shelters by fostering and adopting vulnerable animals amid the COVID-19 crisis has been demonstrated through an enormous and unprecedented response.
“Each year, the Cadbury Bunny Tryouts showcases adorable pets from around the country, demonstrating the loving bonds between people and their pets,” said Rebecca Frommer, director of cause partnerships and events at the ASPCA. “We are grateful for the generous support we’ve received from Cadbury over the past three years, which has helped us continue our lifesaving work to rescue and protect animals in need.”
The Hershey Company is headquartered in Hershey, Pennsylvania and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people, and enduring commitment to help children succeed. Hershey has approximately 16,000 employees worldwide who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive $8 billion in annual revenues, including such iconic brand names as Hershey’s, Reese’s, Kit Kat, Jolly Rancher, Ice Breakers, SkinnyPop, and Pirate’s Booty.
For more than 125 years, Hershey has been committed to operating fairly, ethically, and sustainably. Hershey founder Milton Hershey created the Milton Hershey School in 1909 and, since then, the company has focused on helping children succeed.