Hi-C Ecto Cooler juice drink returns for limited time with release of new ‘Ghostbusters’ movie
From a press release:
Fans of the ghoulish green goodness of Hi-C Ecto Cooler have one more reason to celebrate the return of the “Ghostbusters” franchise to the silver screen. This summer, the juice drink of choice for those nostalgic for the ’80s and ’90s will officially return to store shelves for a limited time. Its resurgence comes after a 15-year hiatus while “Ghostbusters” hits theaters on July 15.
“Hi-C Ecto Cooler fueled a pop culture phenomenon that is well remembered and beloved by fans to this day,” said Charles Torrey, vice president of Minute Maid/Hi-C Brands of Coca-Cola North America. “Sony Pictures was extremely enthusiastic about bringing it back for this special occasion, and the timing of the upcoming ‘Ghostbusters’ film made this the exact right time.”
Ecto Cooler became a cultural mainstay in 1987 as a tie-in with the original “Ghostbusters” franchise. The drink’s immense popularity kept it around for more than a decade and kept people deliciously hydrated until it was discontinued in 2001.
Since then, popular online sites have cited Ecto Cooler fondly in articles on ’90s nostalgia and have inspired vocal online fan groups. Those groups, along with some lobbying support from Sony Pictures, spurred the Coca-Cola Company to bring Hi-C Ecto Cooler back just in time for the new “Ghostbusters” theatrical release this summer.
Fans who can’t wait to get their hands on Ecto Cooler until May 30 can enter for a chance to win it before it is available for purchase. To enter and learn more about the sweepstakes, fans can follow @Ectocooler on Twitter and Ecto Cooler on Facebook. Visit here to read official Hi-C Social Sweepstakes rules and entry details.
Hi-C Ecto Cooler will be sold in 10-packs of six-ounce juice boxes and in six and 12-packs of 11.5-ounce aluminum cans. The cans are specially printed using thermal ink that turns an eerie shade of slime green when the product inside is cold.
“Ghostbusters” makes its long-awaited return in theaters nationwide on July 15, rebooted with a cast of new characters. 30 years after the beloved original franchise took the world by storm, director Paul Feig brings his fresh take to the supernatural comedy, joined by Melissa McCarthy, Kristen Wiig, Kate McKinnon, Leslie Jones, and Chris Hemsworth. The film is produced by Ivan Reitman and Amy Pascal and written by Katie Dippold and Paul Feig, based on the 1984 film “Ghostbusters,” written by Dan Aykroyd and Harold Ramis and directed by Reitman.
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, the company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced, low, or no-calorie options. These brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia, and Gold Peak. Through the world’s largest beverage distribution system, it is the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of those beverages are enjoyed by consumers in more than 200 countries each day.