Yuengling releases Golden Pilsner, its first year-round beer in 17 years, this April
From a press release:
The makers of Northeastern Pennsylvania’s favorite go-to lager, D.G. Yuengling & Son, are adding a new beer to their core product portfolio – Yuengling Golden Pilsner.
Described as a “modern pilsner crafted with the perfect balance of hop and malt character for crisp, smooth refreshment” and born from “six generations of brewing expertise,” Golden Pilsner is Yuengling’s first year-round beer to debut in 17 years.
“Yuengling Golden Pilsner is our unique interpretation of a refreshing pilsner, with all of the qualities consumers have come to expect from Yuengling in a beer that is highly sessionable and full of flavor,” said Jen Yuengling, a sixth generation brewer at D.G. Yuengling & Son.
“We continue to listen to our fans, and we saw an opportunity to deliver a new Yuengling beer that complements our core portfolio of iconic beers, including Traditional Lager, Light Lager, and Black & Tan.”
At 4.7 percent ABV and 135 calories, the all malt beer combines pale and specialty malts and Hallertau and Saaz hops to create a bold, noble hop flavored brew with a smooth, clean finish. The balance of flavors and enhanced drinkability offers a “new standard in refreshment” for beer drinkers.
“We spent over 18 months developing this beer and believe it is a great choice for outdoor, social, and active occasions. We’re excited for consumers to try it,” Yuengling said.
Starting April 1, Yuengling Golden Pilsner will be available in cans and bottles in several markets, including Harrisburg and Schuylkill County, Cleveland, Atlanta, the Virginia Beach area, and Rhode Island. In Florida, it will be available in the Tampa and Fort Myers area as well as Orlando. Yuengling Golden Pilsner will expand throughout Florida and Georgia in April and May and be available across Yuengling’s entire 22-state footprint by the end of the year.
Based in Pottsville, D.G. Yuengling & Son, Inc. is America’s oldest brewery and has been family-owned and operated since 1829. Now sold in 22 states and continuing to expand, production is supported by two breweries in Pottsville and one in Tampa. Its principal beer brands include Yuengling Traditional Lager, Light Lager, Black & Tan, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale, Oktoberfest, and now Golden Pilsner.
Ordered simply as “lager” in NEPA, Yuengling isn’t just popular locally. Over the last three years, it was named No. 1 on the Brewers Association’s annual list of the Top 50 craft brewing companies in the United States, based on beer sales volume. It even reached No. 4 in the list of top-selling brewing companies overall, just behind Anheuser-Busch, MillerCoors, and Pabst Brewing Company.