Rich Howells

VIDEO PREMIERE: Rappers Aayu and King Magnetic show Pennsylvania pride in ‘State I’m In’

Once a hardcore punk musician, Bucks County indie rapper Aayu embraced hip-hip in 2007 and hasn’t looked back since. No matter what style of music Mark Ciccone created over the years, however, it was always made with a love for his hometown roots, which has never been more evident than in the new music video […]

 Rich Howells

ARCHIVES: ‘Blacklisted’ Culture Shock headliner Aayu finds new life in name, rap music in Scranton

ARCHIVES: ‘Blacklisted’ Culture Shock headliner Aayu finds new life in name, rap music in Scranton

Aayu, the indie rapper from Bucks County who relocated to Northeast Pennsylvania a few years ago, admits his name is “a pain the ass” because of its unusual pronunciation, but unlike many hip-hop artists, it’s no gimmick. “It’s a common boy and girl’s name in India, but it’s an old, old name that translates from […]