STRENGTH & FOCUS: Finding purpose in the unhappiest place in America – Part 2
Greetings, and welcome to Part 2 in this series. Last week, you were introduced to the place I’ve called home for most of my life and glimpsed some jaw-dropping facts left out by the tour guides. You also learned about a few of the personal and professional struggles I’ve experienced, as well as the frustration […]
THE REAL GIG: Musicial context and the art of sound ownership
Context. In music and just about everything else in life, everything hinges on context. Author Tom Robbins said, “Style is the conduit through which substance must flow.” In other words, if you have an important message for someone, you have to get their attention first. No one is going to take the time to listen […]
STRENGTH & FOCUS: Finding purpose in the unhappiest place in America – Part 1
My name is Rich Perry, and the reason I’m writing this story is to inspire you to find your purpose in life. In my private coaching programs, the people I work with have a sincere desire to find their true calling and want to reach a personal level of success doing something that they are […]
THE REAL GIG: How making music and cooking are related – going back to the source
Since my wife is a baker (and a damn good chef, too) and I’m a musician, inevitably there are many late-night discussions in our house about the similarities between music and baking (or cooking in general). This brings up the essential truth about both disciplines – if something ain’t right, go back to the source. […]
PUTTING IN WORK: How to network on Twitter and get the attention of influential people
How do you build relationships with the “important” people in your industry when you’ve never met them? Welcome to the world of Twitter. This isn’t a video to tell you “how to get a million followers” or reveal a surefire way to get the attention of a big celebrity – this is more about establishing […]
STRENGTH & FOCUS: 5 tips to claim your independence from bad choices that stole your freedom
We all know why we celebrate Independence Day here in America. It’s the day our forefathers stood up and said, “Hey, we’re sick and tired of doing this shit. We’re done!” Then they slammed the mic down and the show was over. It went something like that, right? Have you ever been sick and tired […]
PUTTING IN WORK: Talking startup businesses and marketing with Pink Cloud Vape Shop
This week, we’re doing something a little different. In this video, I sit down with my old friend Mark Ciccone to talk about why he started his business, Pink Cloud Vape Shop in Fairless Hills, Pennsylvania, and how he has been so successful in such a short amount of time. Lots of good stuff in […]
PUTTING IN WORK: Your brand is more than just a logo – how the public perceives your business
I really think this is one of the most misunderstood aspects of any business. Your brand means more than just a logo – it’s how the public perceives you. I explain more and show you an exercise that will help you understand and develop your brand better in this week’s video. Follow me on Facebook, […]
PUTTING IN WORK: Building social media engagement through consistency
It has been quite a while since I wrote a Putting in Work column. Typically, we talked about the music business and marketing in this space, but I also help many other types of artists and businesses as a marketer and brand strategist, so I’m going to start sharing my Facebook videos here to help […]
THE REAL GIG: Get rid of broken things – and people – before they destroy you and your art
My father had many sayings, little quotes he would go to at certain times. One was, “Bret, if you don’t straighten up, we are both going to the hospital – to get my foot out of your ass.” That was one of his favorites… and one of his most feared. My mother had a few, […]
