Who won the Super Bowl LV ad war? Social media’s reactions to the best and worst commercials
Live sporting events are among the few remaining places where advertisers can ensure that no one fast forwards through their commercials, which is why companies were willing to pay $5.5 million for just 30 seconds of air time on Super Bowl Sunday. So who “won” the Super Bowl ad war? For the last two years, […]
How the Super Bowl evolved from a football game to an entertainment extravaganza
In just over 50 years, the Super Bowl has become one of the biggest “shared experiences” in American culture, up there with attending religious services, voting in presidential elections, and playing Pokémon Go. But curiously, many of the tens of millions who tune in don’t actually want to watch football. Perhaps it’s because the game […]
Kelly Rippon, mother of Clarks Summit Olympian Adam Rippon, writes parenting book, ‘Parent Up’
From a press release: “How do you raise a champion?” After her oldest son Adam Rippon won the bronze medal for figure skating in the 2018 Winter Olympics, single mom Kelly Rippon found herself being asked this question all the time. The Clarks Summit native has six children – what did she do to inspire […]
Marywood University in Scranton launches competitive esports program in 2021
From a press release: Marywood University in Scranton announced this week that it will become one of a select number of colleges and universities across the nation to offer a competitive esports program. Marywood is responding to the ever-increasing number of students seeking this option as the esports industry continues to explode throughout the country. […]
Plains Little League baseball photo wins Little League Photo Contest in South Williamsport
From a press release: As the summer comes to an end, Little League International in South Williamsport has announced the winners of the 2020 Little League Photo Contest. Held in coordination with the launch of Little League’s new look, mission, and logo on June 6, the Little League Photo Contest ran from mid-June through mid-September […]
Pennsylvania Esports Coalition names new executive director, discusses school implementation
From a press release: The Pennsylvania Esports Coalition in Harrisburg has brought Todd Kowalski on as its new executive director. Kowalski, a seasoned professional in grassroots advocacy and coalition management, will continue to build awareness of the economic, educational, and social benefits associated with esports in Pennsylvania by further promoting partnerships, both in public and […]
See Penguins hockey with post-game rock concerts at Mohegan Sun Arena in Wilkes-Barre Jan. 31-Feb. 1
From a press release: Hockey fans who want to hear some live music and music fans who would like to catch a hockey game will be able to enjoy it all in one special weekend at the Mohegan Sun Arena at Casey Plaza in Wilkes-Barre Township. The Wilkes-Barre/Scranton Penguins will host the team’s first-ever Post-Game […]
The Pietasters headline free Carve 4 Cancer Winter Festival at Montage Mountain in Scranton on Feb. 8
From a press release: The Carve 4 Cancer Winter Festival is coming back to where the first festival took place, Montage Mountain in Scranton, and it promises to be bigger and better than ever with a banked slalom course, rail jam, après ski party, beer release, drink specials, and free live music all day, along […]
Pennsylvania declares January ‘Learn to Ski & Snowboard Month,’ resorts offer discounts all month
From a press release: Gov. Tom Wolf has officially declared January 2020 “Learn to Ski and Snowboard Month” in Pennsylvania, with the Senate also making a proclamation. For the entire month, members of the Pennsylvania Ski Areas Association are offering special discounts on learning packages, which makes it affordable and convenient for first-timers to get […]
POCONO NASCAR PHOTOBLOG: NASCAR Cup Series – Gander RV 400
His 34th Monster Energy NASCAR Cup Series win, Denny Hamlin claimed victory in the Gander RV 400 at Pocono Raceway in Long Pond on Sunday, July 28. Hamlin has had a great deal of success at Pocono Raceway. He notched his fifth career win on the Tricky Triangle and his third win of the season, […]
